morloc.com: Timothy Kline Talks Technology

It's a question of the future of the world wide web

I hinted in the earlier installation of this topic that you have every reason to be concerned about this issue, even if you think you’re their typical (read: ideal) customer, but I’ll go into far more depth on that aspect of the problem in this installation.

Why Should I Care?

In the previous article, I talked about how the Internet Service Providers have been resorting to pointing their finger at “power users” who utilize 75% or more of their subscribed internet service’s bandwidth, hoping to deflect from their own overselling bandwidth scheme in order to prop their bottom line of profit up as high as they can manage. So, they want to start with those who put their policy of overselling bandwidth to the test, by capping their access.

Be that as it may, if you’re the sort of person who feels that they don’t do anything more than check an email or read the occasional web page, and that you will never do more than that, then you’re going to be pretty much fine with whatever happens with the issue.

But the internet is changing. Today, you have the ability to watch your favorite television show when you want to watch it. You can tune in to the news from anywhere in the world, with no need to subscribe to cable or satellite TV and hope that they carry the channels you want. You can tune in to internet-based radio, as well, affording you a listening pleasure completely different from sitting through commercial after commercial on your legacy radio. Things are also advancing rapidly in services that offer you the ability to stream movies directly to your PC or TV via the internet. That means no more trips to the video store, for example, when you have the sudden urge to watch Gladiator. You would just log in to NetFlix, and start streaming the movie.

For something like the streaming of movies, however, bandwidth is an absolute necessity. It requires a lot of bandwidth to carry the data transfer involved with a movie feature—especially once you start getting into HD (High Definition) quality.

Right now, it isn’t too much of an issue, but it inevitably will be, before long. People will be expecting better and better video quality when they watch movies and shows, and it is going to require bandwidth to accommodate those demands.

Too, websites are becoming more media-driven, more interactive. Where a website used to be wholly text-based, graphics soon entered the arena, adding to the visual appeal of the site. Today, sites are often flash-based, providing a whole new visual and audio experience unlike ever before. Again, there is that inexorable drive towards bandwidth consumption.

What the Internet Service Providers want to do is cap that bandwidth so that if you utilize this advancing, changing internet, they can charge you for it by claiming you are using too many resources on their system.

The irony here is that much of what you currently get right now from your cable or satellite television provider comes to you in MPeg format, which is very similar to what is used on the internet. However, they don’t seem as concerned about the amount of television that they have to stream to you. In fact, they love to sign you up for as many stations as they can coax you into subscribing to. The issue seems to revolve around what you can get without their television service. For example, if they offer PPV movies (Pay Per View), it makes sense that they don’t want to lose that income by you simply downloading the movie from NetFlix, Amazon, or any other movie streaming website.

The goal, then, is to make your use of such online services appear to be unfeasible and impractical, so that you’ll see their service as the better option.

One of the best deterrents they can utilize is bandwidth capping. By instituting that and lobbying for its legalization, they are successfully hindering the advancement of internet innovations, such as multimedia streaming. They don’t have to say that, of course. They can deny it, even. After all, they are providing faster speeds to their customers.

But really, how would you feel if, because of internet capping from your ISP (Internet Service Provider), you are suddenly limited to 10 high-definition movies per month if you still want to be able to also regularly visit your favorite websites, such as msnbc.com which also offer streaming newscasts? What if, before the cap, you could’ve seen 20 high-definition movies in any given month? Maybe you watched a couple every weekend (4 weeks x 2 movies = 8 movies), and you let your teenager and his friends watch movies as well. With a 10-movie cap, you’re going to need to give up some of your movies so that your teenager and his friends can watch movies. That’s when they’re not using up bandwidth through the XBox 360, PS2, or Wii gaming and online matches. And that’s not to mention you being able to watch your favorite TV shows in high-definition, when you want to watch them, and not according to a TV schedule.

There’s also the matter of system updates. Microsoft Windows updates require bandwidth to download. Their Service Packs can take up significant bandwidth. In fact, on some satellite providers who offer internet access, you can’t even download the latest Service Pack 3 without being penalized by their service cap, leaving your computer potentially at-risk with security holes galore when you go surfing the internet. Too, your child’s XBox, PS2, and Wii games have frequent updates to games as patches and fixes are released, and you are required to download them in order to play the game. Plus the regular updates for your antivirus and spyware softwares, web browsers, add-ons, et al.

Bandwidth is indeed a force to be reckoned with. Apparently, it’s also a force to be controlled by Internet Service Providers.

It’s My Wi-Fi and I’ll Live Like I Want To

In effect, the ISP wants to take artificially impose a limit on your use of the internet. You’ll have no choice except to change your internet usage to suit the expectations of the ISPs, and not the other way around. And, as I have reiterated time and again throughout these three entries, your internet speed already limits you sufficiently and effectively, through its built-in, inherent limitations.

Now, let me throw another log onto this fire. Right now, companies like Microsoft and Dell are rapidly pushing for development in what is called “cloud” technology. In the hope that I’m not oversimplifying things here, the way “cloud” computing works is that instead of you having Windows or any given application like email, word processing, or bookkeeping installed on your computer, it’s available across the internet. Your computer will eventually be a mere terminal, whose role is simply to access the internet. All of your data and information would be housed “in the cloud,” on a server somewhere.

This is the ideal scenario for companies because it provides residual income, instead of a one-time sale. You’ll have to pay monthly or annually for continued access to your email, documents, pictures, checking account program, etc. So, you have to figure that into your bandwidth cap as well. Not to mention the additional costs involved for each service or feature that you access! If you don’t make your payment, you lose access to your email or your documents or your pictures, etc.

And that is on top of what you will have to pay your ISP as your “middle man.”

Suffice it to say that if you’re of the opinion that the ISPs’ intention to try to artificially cap your internet usage isn’t something to worry about, I can assure you that you are one of the last, increasingly rare internet users. You should be very concerned. Even angry. There is far more to bandwidth than merely accessing email or browsing web pages.

It is precisely because of available bandwidth, limited only by the technology that drives it, that the internet has been making such astonishing advancements in communication and technology. For whatever reason—be it greed, control, or whatever—the Internet Service Providers evidently want to hinder it through the institution of “capping.”

That cannot be allowed to happen.